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Slow down the pace
Soft energy
Inner calm
A gentle energy, all day long
Reconnect with a calm, steady energy that supports you throughout the day while respecting your nights, without crashes or jitters.
The freedom of restful sleep
keyboard_arrow_downYou no longer have to choose between a comforting moment and a good night’s sleep. Because it doesn’t disrupt your sleep cycle, hojicha becomes a gentle companion that brings you warmth and comfort in the evening, without paying the price the next day. Wake up feeling refreshed again.
Mental clarity, without agitation
keyboard_arrow_downSay goodbye to brain fog and anxiety caused by caffeine spikes. Our Hojicha delivers a smooth, sustained focus that helps you stay productive while maintaining full control over your emotions.
A sanctuary in your day
keyboard_arrow_downMore than just a drink, it’s an instant transition into a slower way of living. Preparing your hojicha means taking back control of your time. It transforms a daily habit into a moment of pure comfort, whether enjoyed hot or iced.
Good energy, no anxiety.
Free yourself from the cycle of exhaustion.
Has your morning coffee become a source of invisible anxiety?
We start the day to "wake up," but we often end up suffering from nervousness, agitation, and a brutal mid-afternoon slump that leaves us more tired than before.
The worst part? This feeling of being trapped in a forced stimulation that ultimately robs you of your inner calm and sabotages your nights. You deserve to have energy, but not at the expense of your peace of mind.
It's time to break free from this toxic cycle and rediscover what it truly means to feel good, naturally.
We believe in rituals.
But not at the expense of our well-being.
When coffee started to impact our sleep, energy, and recovery, we looked for a better alternative. We discovered hojicha, a roasted Japanese green tea, naturally low in caffeine.
Same pleasure. No jitters. No crash. More calm. Better sleep.
That's how it all started.
“Order received quickly. I would’ve loved to see more recipes on the website, but overall very satisfied.”
February 27, 2026
“I never thought a tea could help me manage my caffeine anxiety. After just a few days of drinking hojicha, I feel calmer, my focus is better, and I no longer get the stress spikes coffee used to give me. On top of that, it’s delicious.”
December 11, 2025
“The flavor is smooth and lightly roasted, nothing like a bitter tea. I love the evening ritual; it’s clearly replaced coffee for me.”
December 19, 2025
“The website was easy to navigate, the order arrived quickly, and the delivery was flawless. The packaging is truly beautiful, it feels both premium and authentic.”
January 13, 2026
“I used to drink a lot of coffee, too much. Hojicha is a real healthy alternative: no jitters and a much more subtle flavour.”
March 4, 2025
‘Less grassy than matcha, and milder. I really like its naturally sweet and comforting flavour.’
January 11, 2026
What is hojicha and what does it taste like?
keyboard_arrow_downHojicha is a roasted Japanese green tea with a naturally mild, chocolatey and toasty flavour. Mild and comforting, it has roasted notes of nuts and caramel. It is neither bitter nor grassy.
Does hojicha contain caffeine?
keyboard_arrow_downYes, but only in very small amounts. The roasting process significantly reduces the caffeine content, making hojicha much lower in caffeine than coffee, matcha or ordinary green tea.
Can I drink hojicha in the evening? Will it affect my sleep?
keyboard_arrow_downYes. Hojicha is naturally low in caffeine and does not interfere with sleep, making it ideal for drinking in the afternoon and evening.
Is hojicha similar to matcha?
keyboard_arrow_downNo. Hojicha is milder, less intense and easier to enjoy, particularly for those who don’t like bitter teas.
Is this an authentic Japanese hojicha?
keyboard_arrow_downYes. Our hojicha comes from Japan's only hojicha master, from a centuries-old house renowned for its exclusive expertise in hojicha and traditional roasting.
Our region of origin, Omi (Shiga Prefecture), often considered the birthplace of Japanese tea, has a centuries-old tea heritage.
We source tea grown in this historic region, thus guaranteeing consistent quality and authenticity.
How to prepare hojicha powder?
keyboard_arrow_downRecommended Recipe:
- Add 2 g of hojicha powder.
- Whisk with 50 g of water at 70 °C for about 1 minute until the mixture is smooth and slightly frothy.
- Add 150 ml of hot water or milk (dairy or plant-based).
- Enjoy hot or iced.
Is hojicha a good alternative to coffee or matcha?
keyboard_arrow_downYes. Hojicha provides a calm and balanced energy boost, without any jitters or sudden slumps, making it an excellent alternative to coffee at any time of day.